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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.
The Antitrust Economics of Free - University of Chicago Law School
investment in getting consumers to experience a new product. . There is nothing about the economics of multi-sided platforms that requires
Multi sided platform for the internet of things - oral presentation
IoT platform Platform characteristics: • Multi-sided The platform will be structured in 6 sides, linked . multi- sided platform and give theoretical insights to the new internet of things market 18 Platform . Chicken and Egg: CompetingMatchmakers. Platforms Economics: Essays on Multi-Sided Businesses.
Attention to Rivalry among Online Platforms and Its Implications for
Coase-Sandor Institute for Law and Economics. 2013 their viewers coming back and to attract new ones. 3 Attention rivals are multi-sided platforms; they are intermediaries between suppliers and .. Matchmaker.com.
Platform Economics | Public Site: MIT IDE
Choudary, the founder of Platform Lab and author of the new Kindle A multi-sided platform like LinkedIn is not a site, but a place where interaction occurs. .. data-driven matchmaking generate more transaction revenue.
Why Internet Platforms Don't Need Special Regulation - Politico
While Internet platforms are new, market platforms are not. But the important barriers to economic activity: transaction costs. Multisided market platforms deal with two or more distinct groups of customers. One paper on two-sided markets cites the town market and the village matchmaker as early.
Long report - PYMNTS.com
Entrepreneurs who start multi-sided platforms must secure enough customers United States, 61 percent of new businesses that were started in second quarter of . Both economic agents have to be present on the platform in amatchmaking service in competition with other platform businesses in a
Creating Business Plans (HBR 20-Minute Manager Series
Creating a business plan to launch your new venture? Here are the bases you'll Matchmakers: The New Economics of Multisided Platforms. David S. Evans
David Evans, Two-Sided Platforms And Analysis Of Single-Firm
Single-Firm Conduct Hearings Comment: David Evans, Two-Sided Platforms And media and new-economy industries such as those based on software platforms and web portals. On-line matchmaking, speed dating, and other businesses for getting men . Other two-sided platforms have multi-homing only on one side.
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